Marketing Trends 2025 | Popular Trends in Marketing
Marketing Trends 2025 | Popular Trends in Marketing
Live Commerce – A New Era of Dynamic Online Sales
Live Commerce combines live streaming with the ability to purchase showcased products in real time. While this trend originates from the Asian market, its roots can also be seen in Poland. Examples? Facebook live broadcasts by clothing boutique owners, television programs like Mango, or local online initiatives where sellers promote their products live.
In 2025, Live Commerce will evolve thanks to platforms like TikTok and Amazon Live, which will also introduce new technologies such as Augmented Reality (AR), allowing customers to 'try on' products in real time. Dynamic presentation formats, the ability to interact with viewers, instant purchasing options, and personalized recommendations are the key elements to this trend’s success. Companies that implement this sales model will gain an advantage in building customer engagement and trust, especially among younger generations who prefer fast and interactive shopping.
Internal Influencers – Authenticity in Promotion
Collaborating with influencers has long been a popular way to promote products, but in 2025, companies will focus on creating internal influencers. These are people associated with the brand who become its face and build customer trust. This collaboration model not only supports communication authenticity but also strengthens the bond between the company and its employees, potentially leading to increased loyalty.
Investing in internal influencers brings many benefits. First, working with popular influencers is costly, and their authenticity is often questioned. Meanwhile, internal influencers offer greater credibility and message consistency as they are an integral part of the company. Customers are more likely to buy from people they like and trust, and internal brand ambassadors evoke such feelings more effectively than external influencers.
AI in Customer Service – Artificial Intelligence on a Higher Level
The development of AI in marketing continues, but in 2025, this technology will focus on even more advanced personalization in customer service. Imagine a tool that not only analyzes the history of your emails, phone calls, and chats but also learns from this data to predict customer needs. Such systems will be able to automatically adapt tone, language, and communication style to customer preferences and even propose solutions to problems before they are raised.
Applications like Grammarly or 11 Labs already enable the analysis of writing style, voice cloning, and creating content that sounds like it was written or spoken by a human. In practice, this means that companies can use AI to design more personalized marketing campaigns, automate customer service, and conduct phone conversations in a way almost indistinguishable from a live consultant.
UGC – User-Generated Content
User Generated Content (UGC) refers to content created by customers and users of your products. While this trend is not new, in 2025, it will gain new significance as technology and evolving consumer expectations further facilitate its growth. Customers trust other customers more than brands, making user-generated content a way to build authenticity and community around a brand. UGC is also a way to showcase products in real contexts, increasing their credibility in the eyes of potential customers.
Companies can encourage customers to create UGC in many ways. Organizing contests with prizes for the best photos or videos is one of the most popular examples, not only motivating customers to participate but also generating valuable content. Another method is offering discounts or bonuses for sharing reviews on social media or review platforms.
Educational Video Content Instead of Ads
Video has long dominated marketing, but in 2025, its role will evolve in a more sophisticated direction. Instead of classic advertisements, companies will invest in educational content that engages viewers, provides educational value, builds emotions, and tells inspiring stories. This video format not only captures attention but also fosters lasting relationships with customers.
For example, a YouTube channel dedicated to products from small organic farms could showcase production processes, health benefits, and inspiring stories related to farming. Such content not only promotes products unobtrusively but also educates viewers about sustainable lifestyles and responsible consumption.
